This is why they are succeeding in shoving sales jobs down our throat

5 REASONS WHY THEY ARE SUCCEEDING IN SHOVING SALES JOBS DOWN OUR THROAT

1. They have managed to falsely prove that marketing and sales are one and the same thing, and the worst part is that people fall for it. below is the illustration that distinguishes former from the latter (just to be clear, I am not against sales job but I firmly disagree the high qualification credential that they require to fill that position. 10th/12th pass with good communication skill, technology savvy, adaptability, and willingness to learn should do the trick)

2. The underlying assumption is prevented from surfacing, the top management institutes have equity in the job landscape for prominent positions which leaves the mediocre institutes with the leftovers i.e sales job. Like I mentioned earlier sales is a skill, it doesn’t require higher qualification to fill the positions. I have literally encountered engineers and MBA aspirants occupying sales positions. MBA as a qualification encompasses way more than just sales, not to mention the expensive fee that one has to pay. My advice is to do online skill enriching courses like analytics, ERP and Digital Marketing that’s the only way to make yourself standout.

3. Coming to the ones who are at the receiving end of this onslaught i.e students, well hate to say this but they are partial to be blamed. Because they don’t have the zeal to strive for enhanced learning. They have grown accustomed to the mundane. Scoring good CGPA in the exams reaffirms them, for which they prepare from notes and handouts. Least regards are given to Case studies, podcasts and other activities that challenge the mind to think instead of memorizing or mugging up. There lies incredible power in numbers if students are to encourage administration into imbibing practical education, there’s a significant chance that it will work.

4. The 4th reasons directly correlate with the 3rd reason, the collective potent of the students of an institute represents the complete picture of an institute, it resembles the attractiveness and strength of an institute. IIM’s student occupies higher positions not because they are from IIM but because of what the institute inculcates in them and also their willingness and zeal to learn the incomprehensible.

5. The subjects in MBA curriculum though being multifaceted are somehow being restricted to mundane boundaries, take any subject, for example, let’s say consumer behavior its a boundless concept deals a lot with psychology which implies that it is very much possible to add analytics and survey part to it which will only make it practical. But somehow that is not the case.

QUICK RECAP

1. A false definition of sales and marketing
2. Preventing students from getting to the true definition of Marketing
3. The absence of motivation from student's side to find out the truth and plead collectively.
4. Lack of unity from student's side, they can collectively demand college to inculcate the necessary skills.
5. MBA program should encapsulate all the aspects in detail, however, that is not the case.

DISCLAIMER: This blog represents the struggle of people doing MBA and being succumbed to sales job, not from top institutes.