Investigating Answer

What is consumer culture? Why it matters?                        A dynamically radiant consumer culture is something that we are witnessing in this era. We have moved past seller's market, now we are living in buyers market where commodities are being manufactured to meet or surpass consumer expectations.  The huge drawback that seller's market had was that it was highly authoritative, in seller's market consumer wasn't the king it was the other way around, the consumer was at the mercy of what the seller had to offer regardless of consumer's preference or choices. In seller's market consumer had limited options to choose from but as we drifted from seller's market to buyer's market we are now having a plethora of options. Buyer's market has given rise to consumerism, in Buyer's market customer's every move is inspected meticulously plus with the advent of social media, it becomes increasingly easy to keep tabs on trend