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This blog is created to share information and latest insights, and also to break down facts and figures to narrow it down to a satisfactory conclusion. Plus I will share trends, technology, culture, and lifestyle. Your feedbacks are always welcome.

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Most underrated YouTube channels despite being the most productive ones

Let's examine the most underrated YouTube channels and the benefits that the users can reap out of it. So, YouTube. It is one of the most popular social media platforms in the world. It is actually a video sharing site, but it acts more like a social media platform. This platform is responsible for creating influencers and millionaires. Brands anchoring these influencers have seen unprecedented growth and acceptability of their brands.  YouTube is the place where there is a lot of noise, engagement, and interactivity. The keyword YouTube receives 1,680,000,000 volume of searches per month. This explains the extreme power that lies in this platform. Companies/ Brands anchors these YouTubers for placement and promotion of their product. I mean think about it, there's this YouTube channel that has like + 100,000 Subscribers gains +600,000 views on a video with 13 hours. Why would any marketers not tap this opportunity? Here is my list of the most...
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Who are Askholes? How to beat them in their own game?

What does the word Askhole mean? Askhole is a slang term that internet coined a little while ago.  You can guess, that it's the conjunction of two of two rather unflattering adjectives. Ask + Asshole = 'AskHole' Who is an Askhole? Urban Dictionary defines, Askhole as A person who constantly asks for your advice, yet ALWAYS does the complete opposite of what you told them to do. "Oh my God, Sheldon is such a total askhole!!! He always asks me what he should do about this or that and I give him my opinion, BUT he just NEVER listens to my advice. Rich just goes ahead and does what he wants to do in the first place. I don't know why I bother. " By now, you must have gotten a pretty good look at what the word 'ASKHOLE' means. These people live among us. They never disclose their true identity. They do their work hiding in the plain sight before we realize what they did, it's already too late. Here's what a casual conversation with an...
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Doppelganger Brand Image that gave us some closure - Factors affecting Brand Identity

A quick walkthrough to Doppelgänger Brand Image A doppelgänger brand image is a company logo that has been modified in a pejorative manner. Such images are most likely to be spread via social media, or through websites of anti-brand activists such as Adbusters, and are often intended to highlight ethical issues regarding the product advertised. In the pursuit, it drastically affects the brand value. Also learn: Learn consumerist culture dictates consumer's market I consumers cannot be outsmarted Brand Value: Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. source: Investopedia A 2012 study concluded that doppelgänger brand images were able to negatively affect sales. Among many reasons, the main reason that DBI occurs is that o...
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