Investigating Answer

Forgive but don't forget In this post, I am not encouraging vendetta or cynicism. I just saw a YouTube video that was a real eye-opener for me. Back when Mr. Shashi Tharoor gave his speech in Oxford Union, the facts that he laid out shook the whole world about the injustices inflicted on us Indians by Britishers. It was a spine-tingling experience. He made his point with accurate facts and figures. What's sad is the fact that, I learned the truth about the monstrosity of Britishers through a YouTube video. Never learned about this in school. This isn't the video of Shashi Tharoor from Oxford union. This video is made by an Indian youtuber, goes by the name Four Minute Films. In this video not only has he pointed out the evils done by Winston Churchill towards Indians, but he has unveiled our tendency towards acceptance of westernization.  Having watched the full video, I find it compelling.

Let's examine the most underrated YouTube channels and the benefits that the users can reap out of it. So, YouTube. It is one of the most popular social media platforms in the world. It is actually a video sharing site, but it acts more like a social media platform. This platform is responsible for creating influencers and millionaires. Brands anchoring these influencers have seen unprecedented growth and acceptability of their brands.  YouTube is the place where there is a lot of noise, engagement, and interactivity. The keyword YouTube receives 1,680,000,000 volume of searches per month. This explains the extreme power that lies in this platform. Companies/ Brands anchors these YouTubers for placement and promotion of their product. I mean think about it, there's this YouTube channel that has like + 100,000 Subscribers gains +600,000 views on a video with 13 hours. Why would any marketers not tap this opportunity? Here is my list of the most...

What is the deal with quotes? why are we seeing that a lot? We often ponder upon these questions. Every now and then we find our friends posting/ reposting quotes from great personalities. In fact, I have stumbled upon Instagram handles that appear to be about Entrepreneurship on the surface but are in fact piled with quotes. Let's examine the significance of quotes in human life Different kinds of quotes, we find motivational quotes, inspirational quotes, spiritual quotes, perseverant quotes so on and so forth. But has anyone ever wondered WHY? The Internet has manifested an amalgamation of various things. For the first time in human history, we are craving for information in its entirety.  We are consciously making the choice to better ourselves. To grow. Be it quotes audio-visual content, audio tapes or images. Information is fragmented in all it's aspect for us to consume it. But quotes carries a deeper meaning, quotes stand for something. ...

Quora , probably the best social media platform. In this post, I will be talking about the usefulness of Quora . It is a platform which was founded by Adam D’Angelo who used to work at Facebook. In the wake of Facebook data breach fiasco obviously, the question pops into the mind as to which social media is foolproof and useful at the same time.  And the answer to that question is Quora (pun intended) for those who are unaware of this platform allow me to elucidate. Quora is a social media platform, it isn’t a replication of traditional social media platforms like Facebook, Google+ or Tumblr. Must read: The Complete Social Media Marketing Guide Quora is different in many ways Quora is a question-answer community (this is the indication of the pun just in case you didn’t get it), where users can ask a question and anyone can weigh in to answer the question and the answers get upvotes as a token of acknowledgment and it's free, I mean what else do you wan...

Yes, it is possible to revamp your immune system Moving in the fast-paced life that we lead, we get hooked on a lifestyle that has unintended consequences for our health. We get accustomed to an unhealthy diet and some bad habits that weaken our immune system. The immune system is what gives us resistance to toxicity, infections, and diseases. In every unhygienic atmosphere, we will come across bacteria which will induce diseases, fever or even food poisoning which is why washing hands alone can prevent diseases and bacteria from propagating. Obviously, the question pops into our head, like what went wrong? You probably guessed it right, " technology " ,  technology  was built to assist us not to infect us. With the majority of the people being glued to smartphones, tablets, and laptops instill an unhealthy routine plus the harmful effects of radiation can't simply be ignored. These devices have made it our routine to check notification  at least   ...

What is consumer culture? Why it matters?                        A dynamically radiant consumer culture is something that we are witnessing in this era. We have moved past seller's market, now we are living in buyers market where commodities are being manufactured to meet or surpass consumer expectations.  The huge drawback that seller's market had was that it was highly authoritative, in seller's market consumer wasn't the king it was the other way around, the consumer was at the mercy of what the seller had to offer regardless of consumer's preference or choices. In seller's market consumer had limited options to choose from but as we drifted from seller's market to buyer's market we are now having a plethora of options. Buyer's market has given rise to consumerism, in Buyer's market customer's every move is inspected meticulously plus with the advent of social media, it becomes increasingly easy t...

A quick walkthrough to Doppelgänger Brand Image A doppelgänger brand image is a company logo that has been modified in a pejorative manner. Such images are most likely to be spread via social media, or through websites of anti-brand activists such as Adbusters, and are often intended to highlight ethical issues regarding the product advertised. In the pursuit, it drastically affects the brand value. Also learn: Learn consumerist culture dictates consumer's market I consumers cannot be outsmarted Brand Value: Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. source: Investopedia A 2012 study concluded that doppelgänger brand images were able to negatively affect sales. Among many reasons, the main reason that DBI occurs is that o...