Investigating Answer

What is consumer culture? Why it matters?                        A dynamically radiant consumer culture is something that we are witnessing in this era. We have moved past seller's market, now we are living in buyers market where commodities are being manufactured to meet or surpass consumer expectations.  The huge drawback that seller's market had was that it was highly authoritative, in seller's market consumer wasn't the king it was the other way around, the consumer was at the mercy of what the seller had to offer regardless of consumer's preference or choices. In seller's market consumer had limited options to choose from but as we drifted from seller's market to buyer's market we are now having a plethora of options. Buyer's market has given rise to consumerism, in Buyer's market customer's every move is inspected meticulously plus with the advent of social media, it becomes increasingly easy t...

A quick walkthrough to Doppelgänger Brand Image A doppelgänger brand image is a company logo that has been modified in a pejorative manner. Such images are most likely to be spread via social media, or through websites of anti-brand activists such as Adbusters, and are often intended to highlight ethical issues regarding the product advertised. In the pursuit, it drastically affects the brand value. Also learn: Learn consumerist culture dictates consumer's market I consumers cannot be outsmarted Brand Value: Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. source: Investopedia A 2012 study concluded that doppelgänger brand images were able to negatively affect sales. Among many reasons, the main reason that DBI occurs is that o...

Two emerging technologies that will shape the future Artificial Intelligence, you must have had heard of it, it is critically acclaimed these days, it is all over the place. Everything is being governed by it, A.I more or less is acting as an underlying technology. Recently we came to know that Google Adsense has anchored A.I Technology and hence we are now having Google Adsense Auto Ads.  However, the two technologies that I will be discussing in this post are Augmented Reality and Virtual Reality , it's already here and with time it will only grow powerful. Augmented reality (AR) is a direct or indirect live view of a physical, real-world environment whose elements are "augmented" by computer-generated perceptual information, ideally across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.  In a nutshell what AR essentially does is that it reveals the reality with some added graphic details, which are like...

Woman Social Media Influencer killing it! IISuperwomanII , Lilly Singh obviously you have had heard of her, she is highest YouTube influencer in women's league. She is easily my favorite YouTuber I mean who wouldn't admire her.  Started from scratch she also admitted how her initial videos where and what all it took to reach where she has gotten now. The journey from 0 subscribers to +13 Million subscribers isn't as easy as it may appear plus you have to take that journey all by yourself and if you screw up people go like I told you to pursue law/MBBS or whatnots.  Her videos are quite amusing they are filled with humor, irony, hypocrisy and yet super honest. Below is her recent video which way too funny to miss. Devika Bhatnagar , her channel is a new one and she has already got 2,56,000 subscribers. I have enormous respect for what she's doing with her channel. Her's is an educational channel which reaches out to students yearning for help in p...

Women's who brought about a paradigm shift in global perspective Savitribai Phule, pretty much every Indian has learned a thing or two about her back in school. This woman played an important role in improving women's right during British rule also she along with her husband founded first girl's school in India which wasn't well received by the public at that time she was threatened and heckled by locals for the efforts she was making to educate girls but nothing can withstand perseverance, in the end, she did manage to break the taboo and educate girls. Also, She worked to abolish discrimination and unfair treatment of people based on caste and gender. The list keeps going on and on, in a nutshell, all I can say is that words cannot describe our gratitude for what she did for us. Her Google knowledge graph portrays her to be a poet, she combatted discrimination with her poetry. Avani Chaturvedi, this name should ring a bell. She's the first women pilo...

We often come across people boasting about Hollywood and how its fascinating, honestly even I was one of them until I saw these films that changed my perspective towards Indian cinema, I have used the word Indian cinema because I want to encapsulate India as a whole and not any particular niche else I could have gone with Bollywood/Tollywood or whatnots. Masaan :  This movie is easily one of the best, the real craft of this movie lies in its storytelling and plot. Without spoiling it, all I can say is that if you are someone interested in society's real projection then this movie is for you. Ship of Theseus :  I cannot stop admiring the craft of this film, it is one of those films that has a lasting impact on the minds of people, this is a film that makes you rethink, there are moments when you will feel emotional and weepy then there are moments that will leave you bewildered with jaw-dropping philosophy. The craft of this film lies in cinematography, ...

In this blog, we will investigate ❝The Law of Reciprocity❞ The Law of Reciprocity is heavily leveraged for persuasion, it is used in business, in the corporate world, in politics both domestic and international and in social life. Learning this law and implementing it would produce concrete results. So, basically, the law is based on the premise of give and take I mean everyone can relate to that. We cannot deny helping to someone who lent us help when we needed it the most. Helping someone will reciprocally result in receiving help from that person when we need it.  Suppose for example your friend needs a ride home, whose home happens to be on your way then you giving him ride will put you in the position to ask for help and receiving it indeed almost effortlessly( perhaps you can make him pay for your tea or you can make him bring stuff on his way to work for which obviously you will pay him but it will save your time and efforts ).  In this instance, you w...